The color association on pharmaceutical packaging

The darker the blue, the more professional, serious and conservative the product will be perceived to be. Muted greens suggest environmentally safe and wholesome. Silver combines well with most other colors; dark blue decoration will suggest a conservative and trustworthy product, purple decoration will suggest luxurious and unique, black decoration will suggest serious and sophisticated.

Adding silver decoration adds elegance to dusty or muted pinks. Colors like Blue, green and Blue-green are associated with cold, and calm. Pink is feminine and youthful in its softer shades, with more passion and energy in its deeper shades. However your product should reflect this high standard or you will lose credibility - a poor quality product inside gold packaging will appear cheap and have the same effect as fake gold!

It tends to stand out when used as a packaging color as it makes products appear heavier and more expensive and transmits a higher perceived value.

Purple Packaging Purple relates to high ideals, imagination and spirituality. Red Packaging In color psychology, red means energy, action, passion, excitement and strength. Colors areimportant in both identifying objects, i. Security,reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical,old age, sadness, boring.

Younger audiences respond well towarmer colors while mature audiences prefer the cooler colors. We are all used to brown cardboard boxes and these give the impression of basic, practical and boring, so in using brown for your packaging you need to be careful of the brown that you use and add colors which will improve the look of the package and inspire your customer to buy.

Earth, hearth, home, outdoors, reliability, comfort,endurance, stability, simplicity, and comfort. Perhaps the most difficult tasks for color researchers is the work done on colortrends.

Color is the most powerful visual component ofany package. Package interface graphics try to use the effects and moods of color: They are often used to reduce space.

The Power of Color Association in Packaging

When done well, color combinations go unnoticed, thesubconscious simply records a pleasing picture; but when colors clash the effect is jarringand noticeable.As a packaging color, brown is appropriate for products that suggest wholesome and organic, safety, or comfortable and homely.

We are all used to brown cardboard boxes and these give the impression of basic, practical and boring, so in using brown for your packaging you need to be careful of the brown that you use and add colors which will.

Pharmaceutical and medical packaging solutions will be on display at Pack Expo International and the co-located Pharma Expo, a joint venture with the International Society for Pharmaceutical Engineering (ISPE), at McCormi.

Pharmaceutical Packaging Color and Drug Expectancy Article (PDF Available) in Advances in consumer research. Association for Consumer Research (U.S.) 32(1) · January with Reads. Packaging materials (see section 2) include printed material em- ployed in the packaging of a pharmaceutical product, but not any outer packaging used for.

Contract Packaging Works Well for Even the Most Vulnerable Product Groups As packaging professionals, you’ve been entrusted with a vital task: Develop packaging that protects and delivers state-of-the art pharmaceutical and medical devices technologies.

Your efforts directly contribute to product safety and efficacy. D, Specification for User Applied Drug Labels in Anesthesiology, originally published incovers the size, color and pattern, and type used on labels applied to unlabeled syringes filled by users or their agents to identify drug content.

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The color association on pharmaceutical packaging
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